Web Design

“Wayfinding” is a term used to describe the process of navigating a website. Similar to navigating around a city, a web user should be able to easily determine where they are, decide where they want to go, understand where they have been as well as predict where to go next, and recognize when they have reached their destination. It is different because when navigating a website there is direct access to everything. It eliminates the journey of reaching a destination and anything that may be experience along the way by depositing a user right where they want to be as soon as possible.

The best way to help a user navigate a website is to make everything direct and simple with no dead ends. The design should be consistent and user friendly. This means allowing users to reach the necessary information in the fewest amount of steps which are easy to navigate thanks to the well built site. It should have the typical design features including a header, footer, local navigation, content elements which a user will be familiar with and the designer should make sure all elements are functioning reliably.

Gestalt theory refers to the ways human brains make assumptions based on the way that images are presented to them. For example, human brains tend to see broken figures as the complete object or they tend to perceive elements that are close together as related in some way. These principles create dominate biases in the human mind and influence many graphic design choices.

Lynch and Horton recommend creating a website with an adaptive and easy to use design. The website should be able to be used in many different ways by many different people which includes making the website adaptable and easy to comprehend on multiple different devices as well as in a printed out version. They should also have a good organizational aspect. This means making different pages consistent with a similar design as well as creating a defining style across the whole site. Most pages are also set up with a grid format, which allows the information to be easily organized so that users can quickly find what they’re looking for.

Most users don’t like the aspect of having to read through a screen because of the low resolution and the necessity of scrolling through pages.

The inverted pyramid begins with the conclusion so that the most important information is presented first. Then, the overall content is presented in a way that makes it easy to scan for the relevant aspects and then the major facts regarding each content area are offered for secondary information. The creator will place facts and keywords separately so that they carry more weight, especially with search engines.

They separate their information into different sections which can be reached using the appropriate, easily located, and understandable links they provide. They also use many different levels of headings and subheadings in order to make it easier for readers to scan the text and find the information they are looking for. This website also provides a good example of the inverted pyramid because each chapter starts with the most important information, gives a general overview of the content, and then goes more in depth into each aspect later on.

Twitterations

Doing good soon made easier with new smart phone apps.

New technology looking to make doing good easier right from a smart phone.

  • This revision cleans up some of the verbs in the tweet, making it shorter and more concise. “Helping people to perform” is changed to “helps people perform”. This verbiage makes the tweet shorter and easier for people to read and follow.

New technology helps people perform easy charity work right from their smart phone

  • This first revision focuses on the wording of the tweet in order to make audiences want to pay more attention to it. By starting the tweet with the phrase “new technology” it grabs people’s attention and makes them want to read the rest. New technology is something that interests all people so by seeing this they will want to read further. Also, by changing “with new smart phone apps” to “right from a smart phone” it emphasized the convenience of the program.

New technology helping people to perform easy charity work right from their smart phone.

  • This revision provides more specificity on what the tweet means by “doing good”. It changes it to “perform easy charity work” to help an audience better understand what they are actually doing with these smart phone apps. If they are more informed they may better respond to what the tweet is trying to get them to do. Also, by incorporating the word “charity” and the word “easy” it makes readers feel like they have a moral obligation to uphold, especially since there is no inconvenience.

“ShareTheMeal” now allows people to perform easy charity work right from their smart phone

  • This final revision also includes the name of the specific app that this article discusses. This allows it to give readers pertinent information about the message it is trying to get across as well as actually providing examples of what it is discussing. Including these specific apps does not make the tweet too long; it is a small enough amount of information that adding it enhances the tweet instead of taking away from it. It keeps the tweet as effective and informative as it can without growing to over 140 characters and losing the audience’s attention.

Tweets

Nielson redesigns his tweet so that it is most effective. He wants it to contain the most important information without any excessive information that is irrelevant or takes away from the actual message. He organizes it so that the information is best set up for readers to quickly and effectively just grab the information they needed. His final tweet is effective and fulfills his purpose but is very short.

I thought his best revisions were the ones that tried to highlight the most important information. This especially included when he highlighted the names of the cities and put them at the beginning of the tweet. This was the most crucial and necessary information about the conferences in the tweet so putting it at the very beginning just made it easier for readers to obtain the necessary information. I disagreed most with the decision he made to make his tweet more specific. Especially since he also included the link, it seemed unnecessary to include specific information such as the months in the actual tweet. That is just extra information that interested readers would be able to find themselves in the hyperlinked article.

Users like simplicity and ease of access with the messages. Social media provides a convenient way for companies to communicate with their clients and get important messages across in a simple and effective way. The biggest problem with this is clients finding the businesses or companies that they are looking for. They also don’t like companies that post too frequently, clogging up their personal feed with messages. They would rather the company’s communication be strictly professional and business like.

He continued revising his tweet to make it as short and effective as possible. This means that the ease of access for his followers was important to him and he wanted them to be able to find his messages quickly and decipher through them without too much trouble. He also focused a lot on the timing of his tweets. Since it is a big deal to not tweet too often, he focuses on tweeting at optimal times so that he can reach the majority of his clients with one tweet.

Some People…

The inclusion of the graphics allow for the work to tell a story. The verbal aspect only gives the dialogue while the pictures introduce characters and describe their situations. By adding in this visual aspect the author allows for his audience to follow specific characters and uses his artwork to place them in certain situations and tell stories about them. Because the story focuses heavily on pictures, no words are provided that include descriptions or explanations; instead, the words are only dialogue and the descriptions or explanations necessary must be inferred from the pictures that the author provides. The pictures give context for the words allowing for the audience to understand the full message behind the work. The visual aspect also gives the audience an insight into the chronology or the repetition of the work because they can see change visually. For example, the author makes it obvious through pictures when characters are growing older or when he is reintroducing a previous character and it is much more evident than it would be if it wasn’t exactly shown but rather told through words.

9/11 Documents

  1. The graphic adaptation still contains the main focus and content of the report just in a different medium. It still conveys the main plot points which in this case includes the initial tragedy of the plane crash as well as the important parts of the aftermath. Instead of being depicted through writing and including lots of details and statistics, it is depicted entirely through pictures and small captions. It neglects some of the more specific information and instead focuses on the bigger picture of the situation and the emotions of the people.
  2. A graphic novel can more easily display emotions and depict more visual and thought provoking images.  By showing people and creating characters to follow, graphic adaptations can show a more emotional side of the story and serves this purpose for its audience. A report is more fact based so it provides more information but does not always allow a reader to go any farther than the facts as it’s main purpose is to inform.
  3. Sid Jacobson and Ernie Colon are trying to show a more emotional side of the 9/11 tragedy. While they want to inform people of the situation and what happened, they want to also show how it may have affected people. By creating visualizations of the event and depicting people’s emotions, they attempt to make their audience feel something and provoke more thought in their audience. They are attempting to go beyond just the facts.

Academics Stink at Writing

Outside universities people tend to believe that bad writing is a choice and academics just use sophistication to hide the fact that they actually can’t write well. With universities it is believed that writing is such  complex and complicated subject manner and this is why people tend to be bad at writing. It is such a hard subject to develop a talent for so only very few people are actually good at it. Pinker believes that the main contributors are a writer’s tendency to write with a “self-conscious” style and the Curse of Knowledge, implying that writers often assume their audiences know more than they do so they don’t explain information as much as they should.

He names metadiscourse, professional narcissism, apologizing, shudder quotes, hedging, and metaconcepts and nominalization as attributes of the “self-conscious style”.This helps their actual main focus of presenting themselves well to their readers.

I have definitely fallen victim to both hedging and metadiscourse a lot. Often times if I don’t exactly know what to say or if I’m just trying to meet a word or page limit, I employ these tactics. I know exactly when I’m doing it and I try to make it less noticeable. Sometimes, depending on the writing and the audience, these attributes could be helpful especially when it involves providing extra explanation to writing.

I admire a writer’s ability to effectively convey a purpose in an entertaining way. I can get bored easily when reading certain kinds of informative writing, so I admire when an author can tell me what I want to know and teach me something while also keeping me entertained.

Academics Stink at Writing

Outside universities people tend to believe that bad writing is a choice and academics just use sophistication to hid e the fact that they actually can’t write well. With universities it is believed that writing is such  complex and complicated subject manner and this is why people tend to be bad at writing. It is such a hard subject to develop a talent for so only very few people are actually good at it. Pinker believes that the main contributors are a writer’s tendency to write with a “self-conscious” style and the Curse of Knowledge, implying that writers often assume their audiences know more than they do so they don’t explain information as much as they should.

He names metadiscourse, professional narcissism, apologizing, shudder quotes, hedging, and metaconcepts and nominalization as attributes of the “self-conscious style”.This helps their actual main focus of presenting themselves well to their readers.

I have definitely fallen victim to both hedging and metadiscourse a lot. Often times if I don’t exactly know what to say or if I’m just trying to meet a word or page limit, I employ these tactics. I know exactly when I’m doing it and I try to make it less noticeable. Soemtimes, depending on the writing and the audience, these attributes could be helpful especially when it involves providing extra explanation to writing.

I admire a writer’s ability to effectively convey a purpose in an entertaining way. I can get bored easily when reading certain kinds of informative writng, so I admire when an author can tell me what I want to know and teach me something while also keeping me entertained.